Powers Combined: Intelius Buys People Search Engine Spock
As the age of online white pages nears its end with the advent of wireless technology, more and more people are drawn to people search providers like Intelius as a way of finding out the truth about people. Compared to the limited information available in the white pages, people searches are capable of generating various categories of information.
Intelius CEO Naveen Jain believes that people search has become a need for most people in “locating and connecting people in our evolving society.” An estimated 53% of adult Internet users use people searches out of curiosity or to reconnect with people from the past, or search for love interests, according to Pew Internet & American Life Project.
Intelius is a leading provider of online intelligence, protection, screening, and people search services that cater to a unique customer base of approximately 8 million and visitor traffic of 1 million in a day. Based in Bellevue, Washington, the six-year old firm currently owns an almost 50% share of the people search market.
Recently, Intelius acquired Silicon Valley’s Spock in order to expand its people search space. Spock.com is a search engine designed to index people and dig up information about them. When you initiate a single search, Spock scours through popular social networking sites and generates multiple links to related pages and broader categories to choose from.
The Intelius-Spock alliance is seen as a powerful combination that will “provide the first end-to-end integrated solution that gives consumers access to the largest people search network online.” The two firms’ combined powers is expected to generate over 40 million unique users per month and grant customers access to information from more than 250 billion data points. The result of this partnership is the creation of the “most advanced and comprehensive people search engine on the Internet.”
